Tourism Marketing Gives Economy £19m BoostVisit Peak District & Derbyshire, the organisation charged with promoting the area to potential visitors, has announced record-breaking visitor-spend figures following the publication of marketing campaign results this week.

 

Originally formed as ‘Visit Peak District’ in response to the crisis felt by local tourism businesses during Foot & Mouth, the partnership was rolled out to become Visit Peak District & Derbyshire in 2006. Acting as a mini tourist board, their remit is to create more overnight stays and increase tourism spend in the area.

 

Research shows the work of Visit Peak District & Derbyshire’s marketing campaigns in 2007/8 has contributed an additional £19 million to Derbyshire’s visitor economy, as Chief Executive, David James, comments. “Our strategy is to lead with the iconic brand of the Peak District and disperse visitors around the whole area once they’re here. We are naturally delighted with the results, proving that our ‘attract and disperse’ strategy has really worked”. For more information, click here

 

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